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創(chuàng)業(yè)靈感源自哪里中英版
Attheheartofanysuccessfulbusinessisagreatidea.Someseemsosimplewewonderwhynobodythoughtofthembefore.Othersaresorevolutionarywewonderhowanybodycouldn'tthoughtofthematall.任何成功的企業(yè)都是以偉大創(chuàng)意為核心的。有些創(chuàng)意似乎很簡(jiǎn)單，我們不禁想問(wèn)為何之前沒(méi)人想到過(guò)。有些創(chuàng)意又太具突破性，我們會(huì)為創(chuàng)業(yè)者竟能有這等奇思妙想而嘖嘖稱奇。
Butthosegreatideasdon'tcomeoncommand.Andthatleaveslotsofwould-beentrepreneursaskingthesamequestion:Howdideverybodyelsegetinspirationtostrike─andhowcanweworkthesamemagic?但這些偉大的創(chuàng)意并非召之即來(lái)。因此，許多想要?jiǎng)?chuàng)業(yè)的人都在問(wèn)同樣的問(wèn)題：其他創(chuàng)業(yè)者是怎樣讓靈感迸發(fā)出來(lái)的──我們?cè)鯓硬拍軇?chuàng)造同樣的奇跡呢？
Tofindout,weturnedtotheexperts─thestart-upmentorswhodiscusslaunchingbusinessesatourAcceleratorsblog,aswellasotherinvestors,advisersandprofessorswhohaveseenandheardcountlesssuccessstories,andentrepreneurswhohavewrittensuccessstoriesoftheirown.Theysawinspirationcomingfromallsortsofsources─everydaypuzzles,drivingpassionsandthesubconsciousmind.為了找到答案，我們征詢了專(zhuān)家們的意見(jiàn)──這其中有在我們的博客Accelerators上討論如何創(chuàng)建企業(yè)的創(chuàng)業(yè)導(dǎo)師，有其他見(jiàn)過(guò)、聽(tīng)過(guò)無(wú)數(shù)成功故事的投資者、顧問(wèn)和教授，還有親手書(shū)寫(xiě)成功故事的企業(yè)家。他們談到各種各樣的靈感源泉──日常生活中的難題、強(qiáng)烈的激情，還有潛意識(shí)。Here'swhattheyhadtosay.以下是他們的心得體會(huì)。LookatWhat'sBuggingYou設(shè)法解決糾纏你的問(wèn)題Ideasforstartupsoftenbeginwithaproblemthatneedstobesolved.Andtheydon'tusuallycomewhileyou'resittingaroundsippingcoffeeandcontemplatinglife.Theytendtorevealthemselveswhileyou'rehardatworkonsomethingelse.創(chuàng)業(yè)靈感的產(chǎn)生沒(méi)有什么神奇秘訣，也并非無(wú)章可循。本圖簡(jiǎn)述了九位著名企業(yè)家各自的創(chuàng)業(yè)靈感是如何得來(lái)的。初創(chuàng)公司的創(chuàng)意通常始于一個(gè)需要解決的問(wèn)題。這些創(chuàng)意一般不是在你坐在那兒啜飲咖啡和思考生命時(shí)迸發(fā)出來(lái)的。它們往往會(huì)在你努力解決其他問(wèn)題的時(shí)候浮現(xiàn)出來(lái)。Forinstance,onecompanyofmine,earFeeder,cameaboutbecauseIwantednewsonmusicIlovedandfoundithardtoget.SoIcreatedaservicethatchecksyourcomputerforthemusicyouhavestoredthere,thenfeedsyounewsfromtheInternetaboutthosebands,alongwithticketdealsandotherthings.比方說(shuō)，當(dāng)初建立earFeeder這家公司是因?yàn)槲蚁肓私馀c我喜愛(ài)的音樂(lè)相關(guān)的消息，卻發(fā)現(xiàn)這類(lèi)消息很難找。于是我創(chuàng)立了一項(xiàng)服務(wù)，它能在你的電腦里查找你存的音樂(lè)，然后向你提供來(lái)自互聯(lián)網(wǎng)的消息，有與樂(lè)隊(duì)相關(guān)的消息，還有折扣票和其他信息。You'reNeverTooOld創(chuàng)業(yè)永遠(yuǎn)都不晚MarkZuckerbergwithFacebook,PaulAllenandBillGateswithMicrosoft,SteveWozniakandSteveJobswithAppleAAPL+1.42%─thosesuccessstoriesleadsomepeopletothinkthatcomingupwithbigideasisayoungperson'sgame.Butthetechentrepreneurswhorosetoearlyfameandfortunearejusttheoutliers.Thetypicalentrepreneurisamiddle-agedprofessionalwholearnsaboutamarketneedandstartsacompanywithhisownsavings.Facebook的馬克·扎克伯格(MarkZuckerberg)，微軟(Microsoft)的保羅·艾倫(PaulAllen)和比爾·蓋茨(BillGates)，還有蘋(píng)果公司(Apple)的史蒂夫·沃茲尼亞克(SteveWozniak)和史蒂夫·喬布斯(SteveJobs)──這些成功故事讓一些人認(rèn)為偉大的創(chuàng)意是年輕人的專(zhuān)利。但科技行業(yè)年紀(jì)輕輕便功成名就的創(chuàng)業(yè)者僅僅是少數(shù)。典型的創(chuàng)業(yè)者是中年專(zhuān)業(yè)人士，他們會(huì)了解市場(chǎng)需求，并用自己的積蓄創(chuàng)辦公司。Researchthatmyteamcompletedin2009determinedthattheaverageageofasuccessfulentrepreneurinhigh-growthindustriessuchascomputers,healthcareandaerospaceis40.Twiceasmanysuccessfulentrepreneursareagedover50asunder25,andtwiceasmanyover60asunder20.我的團(tuán)隊(duì)2009年完成的研究發(fā)現(xiàn)，在電腦、醫(yī)療和航天等高成長(zhǎng)行業(yè)，成功的創(chuàng)業(yè)者平均年齡為40歲。50歲以上的創(chuàng)業(yè)成功者人數(shù)為25歲以下創(chuàng)業(yè)成功者的兩倍，60歲以上創(chuàng)業(yè)成功者的人數(shù)為20歲以下者的兩倍。VivekWadhwa維韋克·瓦德瓦(VivekWadhwa)Vicepresidentofacademicsandinnovation,SingularityUniversity奇點(diǎn)大學(xué)(SingularityUniversity)學(xué)術(shù)和創(chuàng)新副校長(zhǎng)BePresentinLife專(zhuān)注于當(dāng)下Startyourbrainstormingwithproblemsthatyouarepersonallyinvestedin.Buildingabusinessishardashellandtakesthekindofrelentlessdedicationthatcomesfrompersonalpassion.從你個(gè)人關(guān)注的問(wèn)題入手，展開(kāi)頭腦風(fēng)暴。創(chuàng)業(yè)是極為艱辛的，需要在個(gè)人激情的推動(dòng)下不懈努力。Thenextbigquestionis'How?'Greatideasandinnovationscomefromexecutingonyourideainadifferentwaythaneverybodyelseisattackingit,ifthey'reattackingitatall.Agreatwaytodothisistolookoutsideofyourindustrytoseehowothersaresolvingproblems.Approachesthattheythinkareroutinemightbeoutoftheordinaryforyou─andinspiregreatideas.接下來(lái)的一大問(wèn)題是“該怎樣做”。要實(shí)現(xiàn)偉大的創(chuàng)意和創(chuàng)新，就要用與眾不同的方式執(zhí)行你的構(gòu)想（假設(shè)別人也在執(zhí)行他們的構(gòu)想）。有一種很棒的方法是觀察你所在行業(yè)之外的情況，看看其他人是怎樣解決問(wèn)題的。別人認(rèn)為老套的方法對(duì)你來(lái)說(shuō)也許不同尋常──而且能激發(fā)偉大的創(chuàng)意。Also,mostbusinesspeopletendtoignoreourcreativesideuntilwereallyneedit.Makingsurethatyourlifehasabalanceoftheartsisagreatwaytostayengagedcreatively.此外，大多數(shù)創(chuàng)業(yè)者往往會(huì)忽視自身創(chuàng)造性的那一面，直到真正需要時(shí)才會(huì)重視起來(lái)。要想富有創(chuàng)造力地進(jìn)行創(chuàng)業(yè)，確保多方面均衡涉獵是個(gè)好辦法。Thislasttipwillseeminsanelyobvious.However,intheworldwelivein,it'seasiersaidthandone:Simplybepresentinlife.最后這一點(diǎn)小建議似乎毫無(wú)新意，但在我們生活的這個(gè)世界可謂是說(shuō)起來(lái)容易做起來(lái)難：活在當(dāng)下。I'msureyoucanrelatetohowover-connectedweallare.Somethingassimpleashavingacupofcoffeebecomesajugglingactofreplyingtoemailsandmanagingschedules.It'seasytomissapotentialpiecetoyourinnovationpuzzlewhenit'srightunderyournoseifyouaren'tthere.我敢肯定，你對(duì)當(dāng)今世界的過(guò)度互聯(lián)也深有體會(huì)。喝杯咖啡這么簡(jiǎn)單的事情也變得像玩拋球雜耍一樣復(fù)雜，你會(huì)一邊喝咖啡，一邊回電子郵件和管理日程表。如果你不專(zhuān)注于當(dāng)下，有助于解決創(chuàng)新難題的潛在線索就會(huì)很容易從你的鼻尖底下溜走。AngelaBenton安吉拉·本頓(AngelaBenton)FounderandCEO,NewMEAcceleratorNewMEAccelerator創(chuàng)始人兼首席執(zhí)行長(zhǎng)IdeasAreAbundant;DriveIsn't動(dòng)力比創(chuàng)意更重要Perhapsthegreatestfactorthatdetermineswhetherornotanentrepreneurwillbesuccessfulisn'tthebusinessideaitself,butrathertheentrepreneur'swillingnesstotry(andkeeptrying)toturntheideaintoreality.Greatideasareabundant,butit'swhatwedecidetodowiththemthatcounts.決定一名創(chuàng)業(yè)者能否成功的最重要因素也許并不是商業(yè)創(chuàng)意本身，而是創(chuàng)業(yè)者通過(guò)努力（以及不懈努力）將創(chuàng)意變?yōu)楝F(xiàn)實(shí)的意愿。好的創(chuàng)意很多，但關(guān)鍵在于我們決定如何將這些創(chuàng)意付諸實(shí)踐。SamerKurdi薩默爾·庫(kù)爾迪(SamerKurdi)Chairmanoftheglobalboard,Entrepreneurs'Organization創(chuàng)業(yè)者組織(Entrepreneurs'Organization)全球理事會(huì)主席LetYourSubconsciousDotheWork發(fā)揮潛意識(shí)的作用Whenthemindisoccupiedwithamonotonoustask,itcanstimulatethesubconsciousintoaeurekamoment.That'swhathappenedtome.Thebusinessmodelformycompany,ClearFit,whichprovidesaneasywayforcompaniestofindemployeesandpredictjobfit,hatchedinthebackofmymindwhileIwasdriving80milesanhour,notthinkingaboutworkatall.當(dāng)思維被單一的任務(wù)占據(jù)時(shí)，你的潛意識(shí)會(huì)受到刺激，使靈感迸發(fā)出來(lái)。我的情況就是這樣。我的公司ClearFit（為企業(yè)提供招聘員工及預(yù)測(cè)職位吻合程度的簡(jiǎn)單途徑）的商業(yè)模式就是在我以80英里時(shí)速開(kāi)車(chē)、完全不考慮工作時(shí)從潛意識(shí)里破殼而出的。Thesubconsciousmindrunsinthebackground,silentlyaffectingtheoutcomeofmanythoughts.So,takeabreakandsmelltheflowers,becausewhileyou'reoutdoingthat,yourmindmayverywellsolvetheproblemthatyouaretryingtosolveorsparkasolutiontoaproblemyouhadn'tconsideredbefore.潛意識(shí)是在后臺(tái)運(yùn)行的，悄然影響著我們對(duì)許多問(wèn)題的思考結(jié)果。因此，不妨讓自己停下來(lái)，放松一下，因?yàn)樵谀氵@么做的時(shí)候，你的頭腦很可能會(huì)解決掉你正在嘗試解決的問(wèn)題，或者讓你想出一個(gè)之前從未考慮過(guò)的解決方案。BenBaldwin本·鮑德溫(BenBaldwin)Co-founderandCEO,ClearFitClearFit聯(lián)合創(chuàng)始人兼首席執(zhí)行長(zhǎng)AttackPracticalProblems積極解決實(shí)際問(wèn)題Makeanotewheneveryouencounteraserviceoracustomerexperiencethatfrustratesyou,orwishyouhadaproductthatmetyourneedsthatyoucan'tfindanywhere.Thenaskyourself,isthisaproblemIcouldsolve?Andhowmuchtimeandmoneywouldittaketotestmyidea?當(dāng)你碰到讓你失望的服務(wù)或顧客體驗(yàn)，或者在哪里也找不到滿足你需求的產(chǎn)品時(shí)，請(qǐng)把它們記下來(lái)。然后問(wèn)自己，這個(gè)問(wèn)題我能不能解決？檢驗(yàn)我的設(shè)想要花費(fèi)多少時(shí)間和金錢(qián)？Thatlastpointiscrucial.AsmysageStanfordprofessorAndyRachleffencouragedme,'Makesureyoucanfailfastandcheaply.'Inbusinessschool,Ihadacoupleofbigideas.Onewasimprovingdomesticairlineservice─whichwouldhavecostmillionsandtakenyears.Idecidedtopursueanotheropportunitythatwasalotcheaperandwouldshowresultsfaster─aclothinglinecalledBonobos.這最后一點(diǎn)很關(guān)鍵。我尊崇的智者──斯坦福大學(xué)(Stanford)教授安迪·拉切列夫(AndyRachleff)曾鼓勵(lì)我說(shuō)：“要確保你能快速失敗，失敗的代價(jià)要小。”在商學(xué)院時(shí)，我有幾個(gè)大的創(chuàng)業(yè)構(gòu)想。其中一個(gè)是改進(jìn)國(guó)內(nèi)航班的服務(wù)──這要耗資數(shù)以百萬(wàn)計(jì)的金錢(qián)，要花很多年時(shí)間。于是我決定尋求另一個(gè)成本低得多、見(jiàn)效也更快的機(jī)會(huì)──我創(chuàng)立了一個(gè)名為Bonobos的服裝品牌。Intheend,ittookmejustninemonthsand$15,000ofstartupfundstogetalittletractionandmarketfeedback.最終，我只用了九個(gè)月的時(shí)間和15,000美元的創(chuàng)業(yè)基金就取得了一些成績(jī)，并獲得了一定的市場(chǎng)反響。
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